Per 
Warning: The following document may contain lingering memetic hazards. Access to this page has been logged, and a representative of the Memetics department will arrive for a brief interview within 12 hours. Confirmation of infection at that time will result in administration of amnestics as appropriate.
Item #: SCP-ZZZZ
Object Class: Euclid
Special Containment Procedures: All personnel interacting with affected individuals must have scored a minimum of 4 on the Memetic And Mind-Affecting Resistance Exam. Outgoing mail must be screened for memetic hazards and edited or destroyed as needed. Foundation staff are to provide the remaining businesses of [REDACTED] with stock as needed to maintain the well being of the population. Main highways have been redirected around the town, and remaining roads are supervised by Foundation staff. Should a business critical to the infrastructure of the town close, Foundation staff will take over operations full-time. While each resident has been assigned an SCP sub-designation, personnel should refer to individuals by name during interactions to maintain good relations. Personnel will be interviewed on a weekly basis to check for SCP-ZZZZ infection; any affected staff will be administered amnestics and reassigned for a minimum of six months.
With the use of targeted amnestics, The Foundation has removed the population of [REDACTED]'s knowledge of the Internet, television, or other forms of electronic media or communication which are not audio-only. Under no circumstances should the concept of such forms of media be re-introduced.
Description: SCP-ZZZZ is a memetic phenomenon affecting the town of [REDACTED], Montana and its entire population (███ at time of writing), regarding the existence or non-existence of an object or concept known as "Bubblegum Grit". SCP-ZZZZ is transmitted only via written or printed media; verbal communication is not affected. Affected individuals will develop a strong opinion on the existence of "Bubblegum Grit," and attempt to persuade others of the veracity of their opinion. Individuals who believe in the existence of "Bubblegum Grit" are referred to as SCP-ZZZZ-A, while those who do not are referred to as SCP-ZZZZ-B. Attempts at persuasion will be extremely insistent, but rarely violent. As verbal persuasion does not have any significant effect, infected individuals will inevitably begin creating infectious print materials. Infected media created by affected individuals can be tailored to make the reader an instance of SCP-ZZZZ-A or -B, as desired by the creator1. Such materials include, but are not limited to: notes, business cards, pamphlets, newspaper articles, graffiti, and road signs. Of note, at no point in communications, verbal or written, will any affected individual clearly or consistently explain what "Bubblegum Grit" is meant to be.
The population of [REDACTED], Montana are split into approximately equal populations of SCP-ZZZZ-A and SCP-ZZZZ-B (referred to by the population as 'factions'). As opposed to D-Class testing, administration of amnestics do not remove the SCP-ZZZZ infection from these individuals. Infection does not prevent individuals from being converted from one 'faction' to another; this is the primary activity of affected individuals. Approximately 80% of the businesses in [REDACTED] have been converted to support the creation and distribution of SCP-ZZZZ-infectious materials, including covering the facades of the buildings in infectious posters and artwork. The average resident is converted from one 'faction' to the other approximately 5 times each month. Once converted, individuals do no appear to recall having had a different opinion previously, although they are aware of changes to other individuals2. At no time has the ratio of one instance to the other exceeded 60%-40%. Residents not employed in infrastructure-critical positions typically spend the majority of their free time involved in the creation and distribution of SCP-ZZZZ-infectious materials. Individuals have been seen employing nonviolent forms of guerilla warfare in order to convert members of the opposing 'faction'.
Only two individuals have been found to be immune to conversion. Ernest Montgomery and Harold Yates, hereafter referred to as SCP-ZZZZ-1 and -2, are Caucasian males of approximately 75 years of age. SCP-ZZZZ-1 is an instance of SCP-ZZZZ-A, and SCP-ZZZZ-2 is an instance of SCP-ZZZZ-B. Both individuals have resided at [REDACTED] Lane for the last 50 years. It is believed that one or both of these individuals is the original creator of SCP-ZZZZ.
Interview ZZZZ-136-3:
Foreword: This unplanned interview took place during the delivery of standard provisions to the [REDACTED] Grocery. Conversation occurs between Agent Redding and Sally G██████, proprietor of the store, designated SCP-ZZZZ-136. SCP-ZZZZ-136 had been converted to an SCP-ZZZZ-B instance three days before this interview.
<Begin Log>
Agent Redding: Morning, Sally.
SCP-ZZZZ-136: Morning, Hank. Did you hear about Billy3? He's started believing in Bubblegum Grit again.
Agent Redding: Oh, well that's a shame. You're not gonna fire the boy, are you?
SCP-ZZZZ-136: No, we'll talk some sense into him, just like we did last week4. He knows deep down it's all hogwash, but I bet his new girlfriend talked him into it. I'd say it's just kids being kids, if it weren't for people twice my age believing the same garbage. Why, just yesterday Irma5 tried to give me a pamphlet about "the virtues of Bubblegum Grit"!
Agent Redding: I thought you and Irma were friends.
SCP-ZZZZ-136: I thought we were too, but here she comes spreading these lies! I tore up the pamphlet right in front of her!
Agent Redding: The nerve of her. Now, I hope you don't mind me asking, and know that I don't believe in it, but what exactly is Bubblegum Grit? It's never made much sense to me.
SCP-ZZZZ-136: Well, it's a bunch of nonsense, but if you'd believe the people going on about it, you'd think it was the greatest thing in the world. I swear, if I didn't keep selling them groceries, they'd try to live on it alone!
Agent Redding: So it's not a food?
SCP-ZZZZ-136: Well, I mean, it's not anything, is it?
SCP-ZZZZ-136 becomes engrossed in bringing in the new stock at this time. Interview ends.
Interview ZZZZ-1-2:
Foreword: On ██/██/2018, SCP-ZZZZ-2 fell while on his morning walk, suffering a cranial fracture and possible concussion. He was brought to [REDACTED] General Hospital, which was staffed entirely by Foundation personnel. SCP-ZZZZ-1 accompanied SCP-ZZZZ-2; the following interview between SCP-ZZZZ-1 and Dr. ██████ Markham took place shortly after SCP-ZZZZ-2 was sedated pending full medical analysis.
SCP-ZZZZ-1: Is Harry gonna be okay, Doc?
Dr. Markham: We're not sure yet, Mr. Montgomery. He took quite a spill. We're reviewing the x-rays now, and we've got a team ready for surgery if we need it.
SCP-ZZZZ-1: Ernest, please. That's good to hear. Hopefully the surgeons aren't needed, but I'm sure you'll do your best if they are.
Dr. Markham: Could you please describe your relationship with Mr. Yates?
SCP-ZZZZ-1: That gonna help you somehow? I'm not leaving until you have to bring him into the operating room, you hear?
Dr. Markham: It certainly can't hurt. And I promise we won't make you leave the room unless there's an emergency we have to handle.
SCP-ZZZZ-1: Well, alright. To be honest, I don't really know. We've lived together for fifty years. We've fought, we've made up, we've fought again. Sometimes we fought over serious stuff, sometimes not. Sometimes, it felt like we weren't arguing about anything at all. It was just what we'd do. It's gotten worse over time though. The arguments over stuff that mattered happened less, and the ones over stuff that didn't happened more. And sometimes it felt like the nothing we were fighting about was something. Like a shadow you see out of the corner of your eye.
Dr. Markham: Thank you, Ernest. That was… enlightening. Did you two every argue over Bubblegum Grit?
SCP-ZZZZ-1: You'd think so, wouldn't you? The whole town's been arguing about it for ages, and we certainly knew we weren't on the same side about it, but that was the one thing that never came up in our fights. Lord knows I argued about it with other people in town, but never with Harry.
SCP-ZZZZ-1 takes SCP-ZZZZ-2's hand in his.
SCP-ZZZZ-1: Through it all though, I still loved him.
Note: SCP-ZZZZ-2 expired approximately 18 hours after this interview as a result of a brain aneurysm that burst during surgery. Analysis of SCP-ZZZZ to determine any changes caused by his death are currently underway.
