Per 
Item #: SCP-XXXX
Object Class: Keter
Special Containment Procedures: Due to the anomalous nature of SCP-XXXX, permanent containment is virtually impossible. The only temporary containment that works is termination of all instances of SCP-XXXX-2, SCP-XXXX-3, and SCP-XXXX-4.
Description: SCP-XXXX is an anomaly that infects cellular devices that have come into contact with it. Devices that have been infected are hereby referred to as SCP-XXXX-2, and have included 9,724 cellular phones, 4,923 laptops, and 1,792 cellular tablets. The way that these devices become infected with the anomaly is through an ad that appears on certain websites. The companies behind the websites do not know who or what the ad belongs to, and is not on the list of ads allowed on their websites. Such websites the ad will appear on are those of gyms, plastic surgery clinics, and nutrition trackers.
After instances SCP-XXXX-2 are created, the individual who owns the device begins developing signs of anorexia nervosa and bulimia nervosa, but to a heightened degree. These individuals, hereby referred to as SCP-XXXX-3, almost or entirely stopping eating, starving themselves until they die. After death, they are reanimated through anomalous means, but while they seem to be alive, their organs and flesh starts to decompose, their skin falling off, and their teeth and eyes falling out. Even through all of this, their face muscles will contort into a smile that they will keep until their face muscles decompose or they are 'killed.'
After being reanimated they will attempt to continue the life they had before being infected, such as by going to their workplace, school, or home, and trying to interact with people they knew. They will only 'die' if all of their soft tissue is either decomposed or off of their body, or if a serious wound is inflicted that shatters one of their bones. After their bones are broken, a parasite will emerge in the shape of a [DATA EXPUNGED], and are hereby referred to as SCP-XXXX-4. Any and all versions of SCP-XXXX are to be terminated on sight.
Addendum: The ad that turns devices into instances of SCP-XXXX-2 seems to be an ad for a weight loss plan. The text is as follows:
[BEGIN]
DO YOU ever wish you WEIGHED LESS?
Well does Betsy Brooks have a tip for you!
Introducing Betsy Brook's WEIGHT LOSS PLAN!
Guaranteed to make you lose weight, and your MIND at how easy it is!
All you need to do is read this phrase aloud and you'll lose weight in NO TIME!
Chem forțele soartei să-mi convertească sufletul într-o formă mai utilizabilă pentru marea fiară. Să-mi ia carnea și sufletul.
Have fun being FREE!!!
[END]
The phrase written here is not the same as on the ad, for reason of safety. Even if the person possessing SCP-XXXX-2 does not know Romanian, they will speak the phrase with perfect pronunciation. The ad has a pink background. The text is aligned on the top of the ad, with the bottom being a picture of a woman appearing in her late 40's of European descent. This seems to be an image of "Betsy Brooks," but no such woman exists.
